![]() NielsenIQ's data suggests this may indeed be the case. They could be a complement - which is econospeak for consumer goods that are often purchased together, like peanut butter and jelly. This is probably the case for many consumers.īut it's also possible that, for some people, nonalcoholic beverages are not a substitute. In this view, consumers drink them instead of alcoholic drinks, and because of that, their demand for alcoholic drinks naturally goes down. An alcohol substitute or complement?Īt first blush, faux alcoholic beverages seem to be - to use econospeak - a substitute for real-deal alcoholic drinks. These nonalcoholic alternative drinks offer consumers a way to sip something festive while avoiding the pitfalls of alcohol or at least reduce their overall alcohol consumption. ![]() Moreover, alcohol plays this almost ceremonial role in our festivities and social gatherings - as it has for thousands of years. But you may legitimately like the taste of beer, wine and spirits. Of course, instead of imbibing one of these new-fangled liquid concoctions, you could simply drink juice or water. Watt and chef David Chang invested in Athletic Brewing Co., a nonalcoholic craft brewery.īudweiser recently used the World Cup (hosted by anti-alcohol Qatar) to promote Budweiser Zero, which, as the name suggests, has zero alcohol. Over the last couple years, Katy Perry launched De Soi, a nonalcoholic sparkling apéritif supermodel Bella Hadid co-founded Kin Euphorics, which offers nonalcoholic drinks like Dream Light, "infused with adaptogens, nootropics, and botanics like Reishi Mushroom, Melatonin, and L-Tryptophan" and NFL defensive end J.J. But alcohol companies, entrepreneurs and an increasingly long list of celebrities clearly see much more room for growth. ![]() Compared to the roughly $200 billion market for stuff that can get you drunk, that's, of course, peanuts: nonalcoholic alternatives are only about 0.47% of the alcohol market. The market now sees almost $400 million in annual sales. ![]() NielsenIQ's data shows the market for nonalcoholic beer, wine and spirits grew more than 20% last year - and more than 120% over the last three years. Life Kit If you're trying to take a break from drinking, try these 6 strategies ![]()
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